Ad Agency GTM Playbook: 2026

We build pipeline systems for B2B companies that need qualified meetings, not just activity.

$250K revenue for a community travel offer. Custom scraping of Skool, Whop, and Instagram to find every potential buyer.

Record revenue 8 months straight for a Reddit marketing agency. Failed with 2 agencies before us. We built a custom tool-based lead magnet that broke the pattern.

$512K revenue for an SEO agency. From gift cards and zero meetings to Asana and LastPass as clients.

45 calls booked in 2 months for an ecommerce lender. Targeted outbound into a market nobody else was reaching.

$4M+ pipeline for an AgTech manufacturer entering the US. 1.2M companies filtered down to 18,000 relevant accounts across 16+ sub-segments.

$750K revenue and an acquisition for a B2B enterprise SaaS offer. 200+ meetings booked through custom data sourcing and hyper-targeted outbound.

1,626 campaigns run in 2025. And many more success stories.

Maximum Media & PR has been selling visibility since 2010. Founded by Krystalee Crevier out of Toronto (with a second office in Manhattan), the agency carved a niche that sounds impossible: Times Square billboard access for brands that can't afford Times Square billboard pricing.

In your own words: "Optimal Exposure. Limitless Reach. Maximum Results." Your positioning is built around a specific promise: "We pair billboard placements with geofencing technology to guarantee 500,000+ targeted mobile impressions per campaign." Your website frames the value directly: "Remnant billboard space in Times Square at significantly lower rates than industry average."

Your capabilities are narrow but deep. OOH advertising (specializing in remnant/unsold billboard inventory), video production, targeted display advertising, social media marketing, PR, graphic design, digital advertising creative, press releases, website content, and OTT/CTV advertising. The core offer is the bundle: physical billboard placement in Times Square plus geofencing technology that retargets anyone within proximity of the billboard with mobile ads. That combination (physical + digital retargeting in one package) is the differentiator. Krystalee Crevier's background as former Director of Media at Neutron Media gives her direct access to remnant inventory pipelines that most agencies can't tap.

Your team includes Judy Whale (EVP & Creative Director), Jacquelyn Gouveia (Group Sales & Media Director), Kamile Rock (Director, Media), and Clement Charles. Approximately 21 employees across Toronto and Manhattan. Estimated revenue around $1.5M (Kona Equity).

Here's the situation: you have a genuinely unique offer. Remnant Times Square billboards paired with geofencing for guaranteed mobile impressions. That's a real mechanism. And nobody can find you. Your website is built on Wix with JavaScript rendering that kills SEO crawlability. No blog. No case studies. No client names. No testimonials. No reviews on Clutch, G2, or Capterra. Zero public proof. Your LinkedIn has roughly 21 followers (matching your employee count). Meanwhile, The Remnant Agency lists 40+ named clients including Blue Apron and YieldStreet. OUTFRONT Media and Clear Channel dominate the enterprise conversation. You have a better offer for the challenger brand segment than any of them, and the market has no way to discover that.

This playbook shows you how to turn the billboard access nobody knows about into a pipeline of brands lining up to get their name in Times Square.

The Times Square Shortcut

Every challenger brand, funded startup, and mid-market company with a product launch faces the same problem: Times Square billboard advertising costs $5,000 to $50,000+ per day at rack rate. The prestige is undeniable. The price is prohibitive. So they default to digital ads that nobody remembers.

The mechanism: Maximum Media buys remnant (unsold) Times Square billboard inventory at steep discounts, then pairs every physical placement with geofencing technology that retargets every person within proximity of the billboard on their mobile device. Physical credibility plus digital follow-through in a single buy.

Why this wins:

1. Inventory access is structural. Krystalee Crevier spent years at Neutron Media building relationships with billboard operators. Those relationships are the moat. Remnant inventory isn't listed on a self-serve platform. You need to know who has unsold slots and when. That pipeline took 15+ years to build.
2. The geofencing pairing eliminates the "billboard can't be measured" objection. Traditional OOH's biggest weakness is attribution. You put up a billboard, then what? Maximum Media's guaranteed 500,000+ mobile impressions per campaign gives every placement a trackable digital tail. 83% more clicks than geofencing alone, according to industry benchmarks on retargeted OOH viewers.
3. Price point creates a new buyer category. Enterprise OOH (OUTFRONT, Clear Channel) serves Fortune 500 budgets. The Remnant Agency sells remnant across all formats but doesn't specialize in Times Square or bundle geofencing. Maximum Media owns the specific intersection: Times Square prestige at challenger brand budgets with digital attribution built in.
4. The credibility multiplier compounds. A brand that puts "As Seen in Times Square" on their website, pitch deck, social media, and sales materials gets ROI that extends far beyond the billboard run. The placement becomes a permanent marketing asset. No other media format creates that.

Name it. Say it. Repeat it. Every email, every call, every landing page: "The Times Square Shortcut." Not "OOH advertising." Not "billboard placement." The remnant access, the geofencing guarantee, the credibility multiplier. That's the mechanism.

Billboard advertising delivers 497% ROI ($5.97 return per $1 spent) while digital ad fraud costs advertisers $84B annually.

The Out of Home Advertising Association of America (OAAA) measured billboard ROI across hundreds of campaigns: $5.97 return for every $1 invested. 497%. Meanwhile, digital advertising loses $84 billion per year to fraud (Juniper Research, 2024). The average digital ad viewability rate is just 56%, meaning nearly half of all digital impressions are never actually seen by a human.

The gap is getting wider. OOH has the lowest CPM among major media at $2 to $7 per thousand impressions. Billboard recall sits at 55% (some studies show 80%+), compared to 21% for digital banners. 68% of consumers made a purchase decision after seeing a billboard. 65% searched online for a brand after seeing it on an OOH ad.

And the market is responding. US OOH revenue hit a record $9.46 billion in 2025, up 3.6% year over year. Digital OOH now accounts for 36.3% of total OOH revenue, growing at 10.5% annually. The global billboard and OOH market is projected to reach $72.91 billion by 2033 (8.31% CAGR from $57.83B in 2025).

The frame for every conversation: "Digital ads are 56% viewable, riddled with $84B in fraud, and nobody remembers them. Billboards get 55% recall, $6 return per $1 spent, and the lowest CPM in media. The only reason you haven't been on a Times Square billboard is the price. We fixed the price."

Supporting EDP: When OOH retargeting is paired with geofencing, click-through rates increase 83% compared to geofencing alone. The physical plus digital combination isn't just additive. It's multiplicative.

Most brands buying media are already running digital campaigns. Paid social, Google Ads, programmatic display, influencer partnerships, PR agencies. The money is flowing into screens. The problem is everyone else's money is flowing into the same screens.

Maximum Media doesn't replace digital spend. Maximum Media makes digital spend work harder by adding a physical anchor.

Here's how the existing channels compound:

Paid social campaigns become more effective when prospects have already seen the brand on a Times Square billboard. The "I've seen them before" effect (mere exposure) turns cold social ads into warm recognition. Studies show OOH primes digital engagement: 65% of consumers search online after seeing an OOH ad.

Product launches get a credibility multiplier. A press release that says "Company X launches new product" is forgettable. A press release with "Company X debuts in Times Square" gets picked up. The billboard becomes the news hook.

Investor decks and sales presentations with "As Seen in Times Square" photography create instant credibility. The placement costs a fraction of the perceived prestige. The ROI extends months beyond the actual billboard run.

Trade show presence gets amplified. Run a Times Square billboard during the week of your industry conference. Every attendee sees it. The geofencing captures their devices for retargeting during and after the event.

PR campaigns without visual proof are words. PR campaigns with Times Square billboard footage are content. Video of your brand in Times Square performs on every platform: LinkedIn, Instagram, TikTok, YouTube, email signatures.

This is the positioning that disarms objections. You're not asking brands to stop their digital spend. You're offering the physical credibility layer that makes every other channel convert higher. The question isn't "should we do billboards instead of digital?" The question is "what happens to our digital performance when 500,000 people see us in Times Square first?"

85,000+ viable accounts. 170,000+ decision-maker contacts.

Primary Markets:

Segment	Viable Accounts	Contacts per Account	Total Contacts
Funded startups (Series A through C, consumer or B2B products)	15,000-20,000	2-3 (CEO, CMO/VP Marketing, Head of Brand)	40,000-60,000
DTC/ecommerce brands ($1M-$50M revenue)	25,000-30,000	2 (Founder, Marketing Director)	50,000-60,000
Mid-market B2B companies with product launches	10,000-15,000	2-3 (VP Marketing, CMO, Brand Manager)	25,000-45,000

Secondary Markets:

Segment	Viable Accounts	Contacts per Account	Total Contacts
Agencies buying on behalf of clients	5,000-8,000	2 (Media Director, Account Director)	10,000-16,000
Entertainment/music (album drops, tour announcements)	3,000-5,000	1-2 (Manager, Marketing Lead)	4,000-10,000
Event companies and conference organizers	5,000-8,000	1-2 (Marketing Director, Event Director)	6,000-16,000
Real estate developers and luxury brands	8,000-12,000	1-2 (Marketing Director, Brand Manager)	10,000-24,000

Combined totals:

• Accounts: 71,000 to 98,000
• Contacts: 145,000 to 231,000
• Reachable via cold email (65%): 94,000 to 150,000

Revenue math: Maximum Media's average engagement likely falls in the $15,000 to $50,000 range per campaign. At $25,000 average deal size, capturing just 0.1% of the addressable market = 85 accounts = $2.1M in new revenue. That's a 140% increase from current estimated revenue of $1.5M.

Segment 1: Funded Startups Chasing Credibility (Viability: 90/100)

Pain stack:

• Raised Series A or B but nobody outside their investors knows they exist
• Digital ads are expensive and commoditized in their category
• Need a "moment" for press, social proof, and investor updates
• Can't afford $50K/day Times Square rates but need the credibility signal
• Marketing team is small (1-3 people) and overloaded

Why Maximum Media: Times Square billboard at a fraction of rack rate gives them the credibility moment they need for fundraising decks, press outreach, and social content. The geofencing ensures the placement actually drives measurable engagement, not just a photo op.

Buying signals: Series A or B announcement in last 6 months. Hiring for marketing/brand roles. Product launch announced on LinkedIn. Expanded to new market.

Segment 2: DTC Brands With Product Launches (Viability: 85/100)

Pain stack:

• Product launch window is narrow and competitive
• Digital CPMs in DTC categories (beauty, wellness, CPG, fashion) are at all-time highs
• Need to break through scroll fatigue with something physical
• Want content they can repurpose across social, email, and retail pitches
• "As Seen in Times Square" carries weight with retail buyers and distributors

Why Maximum Media: A Times Square billboard during launch week creates the content engine for months. Retail buyers notice. Social followers notice. The geofencing captures the launch week audience for retargeting through the entire sales cycle.

Buying signals: Product launch PR or social posts. Seasonal collection announcements. Retail partnership announcements. Influencer campaign activity.

Segment 3: B2B Companies With Conference/Event Presence (Viability: 80/100)

Pain stack:

• Spend $50K to $200K per trade show with inconsistent ROI
• Booth traffic is random. Most conversations lead nowhere.
• Need to stand out from 500 other exhibitors
• Digital follow-up after events gets lost in noise
• Want a way to be "the brand everyone saw" at the conference

Why Maximum Media: Run a Times Square billboard during the week of a major industry conference (many are in NYC or have attendees passing through). Geofencing the convention center captures attendee devices. The billboard becomes the conversation starter at every booth visit.

Buying signals: Trade show registration or sponsorship. Event marketing budget line items. Conference speaker announcements. "We'll be at [conference]" LinkedIn posts.

Segment 4: Agencies Buying Media for Clients (Viability: 75/100)

Pain stack:

• Clients asking for OOH but agency doesn't have billboard relationships
• Need turnkey OOH solution they can white-label or mark up
• Clients want "something different" beyond standard digital media mix
• Attribution is always the objection when pitching OOH to clients
• Times Square specifically requested but seems out of reach for mid-market clients

Why Maximum Media: Maximum Media becomes the agency's OOH arm. Remnant pricing lets the agency offer Times Square at rates their clients can actually approve. Geofencing solves the attribution objection. The agency gets to add a premium service without building the capability internally.

Buying signals: Agency posting about expanding media capabilities. Client wins in consumer/retail/entertainment. Hiring media buyers. Listed as "full-service" but no OOH in capabilities page.

Segment 5: Entertainment and Music Marketing (Viability: 70/100)

Pain stack:

• Album drops and tour announcements need maximum cultural visibility
• Times Square billboard is the gold standard for "made it" moments
• Budget cycles are short and unpredictable (greenlight to launch in weeks)
• Need both the placement and the content (video of the billboard for social)
• Standard OOH pricing doesn't fit independent label or artist budgets

Why Maximum Media: Remnant pricing makes the "Times Square moment" accessible to independent artists and mid-size labels. Fast turnaround on remnant slots matches the speed of entertainment marketing. The geofencing captures the NYC audience for streaming/ticket retargeting.

Buying signals: Album or single release announcements. Tour date announcements. Label signing announcements. Music video drops with high social engagement.

Segment 6: Real Estate and Luxury Brands (Viability: 65/100)

Pain stack:

• Luxury positioning requires premium media placement
• Digital ads feel cheap for a $2M condo or $500 handbag
• Need to reach high-net-worth individuals in specific geographies
• Times Square visibility signals prestige to international buyers
• Traditional OOH buying is slow and opaque

Why Maximum Media: Times Square placement aligns with luxury brand positioning. Geofencing can target specific ZIP codes and neighborhoods where high-net-worth buyers live and work. The remnant pricing makes a "prestige play" financially viable for regional developers and emerging luxury brands.

Buying signals: New development launches. Luxury brand expansion to US market. Seasonal collection drops. Property listings above $5M.

vs. The Remnant Agency

Their strength: Broader remnant media offering (TV, radio, billboard). 40+ named clients including Blue Apron, Noble Gold, Metro Men's Health, and YieldStreet. More established web presence with visible case studies and client logos. Based in the US (Saint Charles, IL).

Their weakness: No Times Square specialization. No geofencing pairing mentioned anywhere on their site. Remnant is spread across all formats, diluting expertise. No guaranteed impression count per campaign. No physical + digital bundle.

The angle: The Remnant Agency sells discounted media across formats. Maximum Media specializes in Times Square with a guaranteed digital retargeting tail. When a prospect wants "remnant billboard somewhere," The Remnant Agency wins. When a prospect wants "Times Square specifically, with measurable digital follow-through," Maximum Media wins. Lead with the geofencing guarantee and the 500,000+ impression floor. That specificity beats generalist positioning.

vs. OUTFRONT Media

Their strength: 17 Times Square billboards. Massive inventory. Enterprise credibility. Publicly traded company. Geofencing and retargeting capabilities of their own.

Their weakness: Enterprise pricing. Minimum spends that exclude startups and mid-market brands. Sales process built for media agencies and Fortune 500 companies. A funded startup with $30K to spend is not getting a return call from OUTFRONT.

The angle: OUTFRONT owns the billboard supply. Maximum Media makes that supply accessible. The pitch is never "we're better than OUTFRONT." The pitch is "OUTFRONT won't take your call at your budget. We get you on the same billboards." Position Maximum Media as the bridge between OUTFRONT's inventory and the brands OUTFRONT ignores.

vs. Clear Channel Outdoor

Their strength: Global OOH giant. 17 digital billboards in Times Square. SYNC offering across 6 screens. Brand recognition. Programmatic capabilities.

Their weakness: Same as OUTFRONT. Enterprise pricing. Enterprise sales cycles. Minimum commitments that exclude 90% of the addressable market. Complex buying process designed for media agencies, not brand founders.

The angle: Identical to OUTFRONT. Clear Channel serves the Fortune 500. Maximum Media serves everyone the Fortune 500 companies are too big to notice. The remnant model is the equalizer.

vs. Blindspot / Programmatic DOOH

Their strength: Self-serve platform. Programmatic digital OOH buying. Flexible budgets. DIY approach appeals to tech-savvy marketers. Lower barrier to entry.

Their weakness: Digital screens only. No physical billboards. No Times Square physical inventory. No remnant pricing (market-rate programmatic). No geofencing bundled by default. DIY means the brand does all the creative, targeting, and optimization.

The angle: Blindspot is self-serve digital screens. Maximum Media is managed Times Square billboards with guaranteed mobile retargeting. Different products for different needs. When the prospect wants to DIY digital screens in a mall, Blindspot wins. When they want a Times Square billboard with someone handling everything from creative to placement to retargeting, Maximum Media wins. The managed service with remnant pricing beats self-serve at market rate.

vs. DIY / Status Quo (Doing Nothing)

Their strength: Zero cost. Zero risk. "We'll do OOH eventually" is comfortable.

Their weakness: Every month without physical media presence is another month of digital-only marketing competing against everyone else's digital-only marketing. The funded competitor who puts their name in Times Square captures the credibility gap. The product launch without a physical moment gets forgotten in 48 hours.

The angle: The cost of inaction is invisible but real. A competitor's Times Square billboard creates a credibility gap that takes months of digital spend to close. Remnant pricing means the barrier to entry is lower than most brands assume. The question isn't "can we afford Times Square?" The question is "can we afford to let our competitor be there first?"

Campaign 1: LinkedIn Monitoring (QUALIFIED)

Qualification: Maximum Media's buyers (VPs Marketing, CMOs, Brand Directors, DTC founders, funded startup CEOs) are active on LinkedIn. But they're not following OOH industry pages. They're following growth leaders, brand builders, and marketing strategists. The play is to monitor the profiles where your actual buyers spend time, not where OOH insiders hang out.

Targeting method: Monitor engagement (likes, comments, shares) on 14 high-follower personal profiles across buyer ecosystems: startup founders, DTC brand builders, growth marketers, and creative directors. When a prospect engages with content about brand building, growth channels, launch strategy, or credibility plays, they enter a warm outbound sequence. Personal profiles only. No company pages.

Data sources: LinkedIn Sales Navigator, Trigify (engagement monitoring), PhantomBuster or TexAu (engagement scraping), Clay (enrichment and ICP filtering).

Volume estimate: 800-1,500 qualified prospects per quarter. These 14 profiles collectively generate an estimated 100,000-150,000 unique monthly engagers after deduplication. After ICP filtering (funded startups, DTC brands, VPs Marketing at mid-market+), expect 5,000-15,000 qualified engagers per month.

Influence Profiles to Monitor:

Category	Name	Followers	Est. Engagers/Mo	Why Monitor
Thought Leader	Gary Vaynerchuk	5.4M	120K-180K	DTC founders, brand builders, startup CEOs. Largest buyer overlap pool on LinkedIn.
Thought Leader	Justin Welsh	~800K	30K-45K	Solopreneurs and founders building personal brands. One of LinkedIn's highest engagement rates.
Thought Leader	Neil Patel	774K	25K-35K	CMOs and VPs Marketing evaluating channel mix. Digital-heavy audience ripe for OOH diversification.
Thought Leader	Alex Hormozi	~700K	25K-40K	Growth-obsessed founders. "As Seen in Times Square" is exactly the credibility move this audience buys.
Startup/VC	Jason Calacanis	656K	20K-30K	LAUNCH community. Series A-C founders with budget and board pressure to show growth.
Startup/VC	Sahil Bloom	~260K	12K-18K	Startup founders and investors. Times Square resonates as an asymmetric credibility play.
DTC/Brand	Kara Goldin	222K	10K-15K	Built Hint Water from zero. CPG founders, DTC brand builders, and consumer product operators.
Brand/Creative	Chris Do	~250K	12K-18K	TheFutur. Creative directors, agency founders, brand designers. Visual-first audience.
Marketing	Dave Gerhardt	174K	10K-15K	Exit Five community. B2B and B2C marketers evaluating media channels and brand strategy.
DTC/Brand	Sophia Amoruso	~150K	7K-10K	Nasty Gal ($100M+) to Trust Fund (VC). DTC founders, female entrepreneurs, brand operators.
Marketing	Rand Fishkin	~135K	8K-12K	SparkToro founder. Data-driven marketers rethinking channel allocation.
DTC/Brand	Nik Sharma	~80K	5K-8K	DTC newsletter (51K subscribers). DTC CMOs and ecommerce operators doing $50M-500M.
Startup/SaaS	Nathan Latka	~36K	3K-5K	SaaS revenue transparency. Funded founders tracking growth metrics.
Marketing	Scott Galloway	~27K	2K-4K	Prof G. Smaller LinkedIn but disproportionately senior audience (CMOs, VPs, board members).

Total estimated unique monthly engagers (after dedup): 100,000-150,000

After ICP filter: 5,000-15,000/month

Actionable outbound per quarter: 800-1,500

Campaign 2: Competitor Targeting (QUALIFIED)

Qualification: The Remnant Agency, OUTFRONT Media, Clear Channel Outdoor, and Blindspot all have visible social presence and client bases. Prospects engaging with these competitors are actively in the OOH buying cycle.

Targeting method: Build lookalike audiences from competitor client lists, website visitors (where available), and LinkedIn followers/engagers.

DiscoLike Spec:

• Seed domains: theremnantagency.com, outfront.com, clearchanneloutdoor.com, seeblindspot.com, medialeaseooh.com
• ICP text for vector search: "Brand seeking billboard advertising Times Square OOH out-of-home media buying remnant affordable premium placement geofencing retargeting product launch credibility"
• Phrase match terms: "Times Square billboard," "OOH advertising," "remnant media," "billboard placement," "out of home," "geofencing," "digital billboard"
• Expected universe size: 3,000 to 8,000 companies

Data sources: DiscoLike, LinkedIn Sales Navigator, Clay, Apollo.

Volume estimate: 300-600 qualified prospects per quarter.

Campaign 3: Sniper / New Hires (QUALIFIED)

Qualification: VP of Marketing, CMO, Head of Brand, and Marketing Director titles turn over regularly. New hires in these roles have a 90-day window where they're evaluating vendors, setting strategy, and allocating budget. A new VP Marketing at a funded startup is the perfect buyer for a Times Square credibility play.

Targeting method: Monitor job changes on LinkedIn Sales Navigator for target titles at companies matching ICP criteria (funded startups, DTC brands, mid-market B2B with product launches).

Data sources: LinkedIn Sales Navigator (job change alerts), Clay (enrichment), Apollo (contact data).

Volume estimate: 150-300 qualified prospects per quarter.

Tools: LinkedIn Sales Nav saved searches with "Changed jobs in past 90 days" filter, Clay table with automated enrichment.

Campaign 4: Niche Data Source (QUALIFIED)

Qualification: Multiple scrapeable intent sources exist for this market.

Source 1: Funding Announcements. Companies that just raised Series A through C have budget to spend and pressure to show growth. A Times Square billboard is the kind of credibility play a newly funded startup loves. Crunchbase, TechCrunch, PitchBook announcements are all scrapeable.

Source 2: Product Launch Announcements. Product Hunt launches, press releases on PR Newswire/BusinessWire, and company blog announcements signal the exact moment a brand needs maximum visibility. These are time-sensitive opportunities.

Source 3: Trade Show and Conference Registries. Major NYC conferences (NRF, Advertising Week, CES spinoffs, Fashion Week, SXSW) publish exhibitor and sponsor lists. Companies investing $50K+ in a trade show booth are already in "big visibility spend" mode. A Times Square billboard during conference week is a natural upsell.

Source 4: Brand Launch Filings. New trademark filings (USPTO) signal upcoming brand launches that will need awareness campaigns.

Data sources: Crunchbase API, Product Hunt API, PR Newswire, conference exhibitor pages, USPTO TESS.

Volume estimate: 200-500 qualified prospects per quarter (across all sources).

Campaign 5: Founder Monitoring (NOT QUALIFIED)

Reason: Krystalee Crevier has 1,626 LinkedIn followers and her profile shows she is no longer at Maximum Media (title changed to "Director," stillAtCompany: false). Clement Charles (COO) has 0 followers and his primary affiliation is Manor House Group, not Maximum Media. Neither person has the LinkedIn presence required to generate engager lists.

Recommendation: Before this campaign can qualify, Maximum Media needs an active LinkedIn voice posting 2+ times per week about Times Square billboard results, behind the scenes placement stories, and brand credibility plays. 1,626 followers after 15+ years in OOH media is a significant gap. A consistent posting cadence would build the audience that makes this campaign viable within 6 to 12 months.

Campaign 6: Hiring-Based (QUALIFIED)

Qualification: Companies hiring for VP Marketing, Head of Brand, Brand Manager, Marketing Director, and Media Buyer roles are signaling advertising spend readiness. A company that just posted a VP Marketing role has budget. A company hiring a Brand Manager is investing in brand awareness.

Targeting method: Monitor job postings on LinkedIn, Indeed, and Greenhouse/Lever job boards for target titles at companies matching ICP criteria.

Data sources: LinkedIn job postings, Indeed API, Clay (enrichment), Apollo.

Volume estimate: 200-400 qualified prospects per quarter.

Campaign 7: Tech Stack (NOT QUALIFIED)

Reason: Maximum Media's ICP (brands wanting billboard advertising) cannot be identified by their technology stack. A DTC brand on Shopify and a B2B SaaS on HubSpot both buy billboards. The tech stack doesn't differentiate buyers from non-buyers in this market. Skip.

Campaign 8: Website Visitor ID (NOT QUALIFIED)

Reason: Maximum Media's website shows zero investment in ads, SEO, or traffic generation. The site is on Wix with JavaScript rendering that blocks crawlers. No blog. No content. No detectable martech stack. Tech stack score: 0/100. There is no traffic to identify visitors from.

Recommendation: This campaign becomes viable after Maximum Media invests in their own web presence. A real website (not Wix), SEO content about "affordable Times Square billboards" and "remnant OOH advertising," and targeted ads would create traffic worth identifying. But that's a prerequisite, not a campaign to run today.

Campaign Summary

Campaign	Status	Est. Volume/Quarter
LinkedIn Monitoring	Qualified	800-1,500
Competitor Targeting	Qualified	300-600
Sniper (New Hires)	Qualified	150-300
Niche Data Source	Qualified	200-500
Founder Monitoring	Not Qualified	N/A
Hiring-Based	Qualified	200-400
Tech Stack	Not Qualified	N/A
Website Visitor ID	Not Qualified	N/A

Total qualified pipeline (5 campaigns): 1,650 to 3,300 prospects per quarter.

The Hard Truth: Zero Public Proof

Maximum Media has no case studies on their website. No client names visible publicly. No testimonials. No reviews on Clutch, G2, or Capterra. No named results anywhere we could find.

This is the single biggest obstacle to outbound success. Cold email works when you can say "We did X for [named company] and got Y result." Without that, every email is an assertion without evidence.

Proof Collection Priority (First 60 Days)

Tier 1: Get permission to name 3-5 clients. Even without detailed case studies, being able to say "We've placed billboards for [Brand A], [Brand B], and [Brand C]" transforms cold outreach credibility. One named client is worth more than ten paragraphs of capability description.

Tier 2: Collect 3 quantified results. "500,000 mobile impressions" is already part of the offer. But campaign-specific results matter more. "Brand X saw a 340% increase in website traffic during their 2-week Times Square run." "Brand Y's product launch generated 1.2M social impressions from a single billboard photo." Numbers like these make emails convertible.

Tier 3: Build 2 visual case studies with before/after. Billboard photo + campaign metrics + client quote. Publish on website. These become the email attachments and landing page assets that turn cold prospects into calls.

Proof Matrix by Segment

Segment	Cold Outreach Proof	Follow-Up Proof	Discovery Call Proof
Funded Startups	"We placed [Startup X] in Times Square for 1/10th of rack rate. 500K+ mobile impressions."	Billboard photo + social engagement metrics	Full case study walkthrough with ROI breakdown
DTC Brands	"Brand X launched their product in Times Square. Social content from the billboard generated [X] impressions."	Before/after web traffic data during billboard run	Detailed campaign timeline + media value analysis
B2B Companies	"[Company] ran a Times Square billboard during [Conference]. Geofencing captured [X] attendees."	Conference-specific retargeting click-through data	Full attribution report: billboard to meeting to deal
Agencies	"We're the OOH arm for [Agency X]. They offer Times Square to mid-market clients they couldn't serve before."	White-label capability deck + remnant pricing model	Joint case study review with agency team

Lookalike Audience Mapping

Once 3-5 client results are documented:

• Funded startups that raised similar rounds to successful clients
• DTC brands in the same product categories
• B2B companies attending the same conferences
• Agencies of similar size and client profile

The gap is clear and fixable. Maximum Media has been operating for 16 years. There are results. They just haven't been documented and published. The first 60 days of any outbound engagement must include proof collection as a parallel workstream. Without it, reply rates will be 2-3x lower than they should be.

Lead Magnet 1: The Times Square Value Calculator

Format: Interactive web calculator

Target segment: Funded startups and DTC brands evaluating OOH

Hook: "See exactly how much value a Times Square billboard generates per dollar spent. Not cost. Value. Most brands underestimate by 5x."

Gateway: Email capture for personalized value report. Calculator shows estimated total value (media impressions + content assets + PR lift + investor credibility). Full custom proposal requires conversation.

Production effort: Medium (2-3 weeks).

Content outline:

• Select your goal: product launch, brand credibility, investor relations, retail expansion, content engine
• Select campaign duration (1 day, 1 week, 2 weeks, 1 month)
• Calculator outputs TOTAL VALUE: direct media value (billboard + 500K geofenced impressions), content value (social reach from "As Seen in Times Square"), PR value (earned media), credibility value (pitch deck, retail, investor)
• Side-by-side: total value generated vs. actual investment
• CTA: "Get your custom value report"

Lead Magnet 2: The Times Square Launch Multiplier

Format: PDF guide (12-15 pages)

Target segment: DTC brands and funded startups planning product launches

Hook: "How one Times Square billboard turns into 90 days of content, 3 press pickups, 2 retail meetings, and 500,000 retargeted buyers. The step-by-step multiplier."

Gateway: Email capture for download. Follow-up sequence offers free campaign consultation.

Production effort: Medium (1-2 weeks).

Content outline:

• The multiplier effect: why one physical placement creates more value than 10 digital campaigns
• The 7 places one billboard shows up: social content, pitch decks, email signatures, retail presentations, press outreach, investor updates, website hero
• The 4-week launch timeline (pre-billboard, live week, post-billboard, long tail)
• How to capture maximum content from your placement (photographer, drone, social templates)
• The geofencing layer: 500,000+ retargeted impressions from foot traffic alone
• The compounding value: how "As Seen in Times Square" appreciates over 12+ months
• 3 brands that turned a Times Square moment into months of pipeline (anonymized if needed)

Lead Magnet 3: The Media Mix Profit Gap Scorecard

Format: Self-assessment PDF or interactive form (1 page)

Target segment: VPs of Marketing and CMOs evaluating media mix

Hook: "Your media mix has a profit gap. This 2-minute scorecard shows you exactly where it is and how much it's costing you."

Gateway: Email capture for results. Each score tier gets a personalized gap analysis and recommendation.

Production effort: Low (1 week).

Content outline:

• 10 questions about current media spend, brand awareness goals, upcoming launches, event presence, attribution capability
• Three gap profiles: "Digital Dependent" (0-30) means you're competing on the same channels as everyone else with no physical differentiation. "Mixed but Missing" (31-60) means you have some diversity but no high-impact credibility channel. "Ready to Dominate" (61-100) means your mix is primed for a Times Square multiplier.
• Each profile gets a specific recommendation with estimated value gap in dollars
• "Digital Dependent" brands see: "You're spending $X on channels where CPMs rise 15-20% per year. A single Times Square placement generates equivalent brand lift at a fraction of the annual increase in your digital spend."

Lead Magnet 4: The 500,000 Impression Breakdown: What Happens After They Walk Past Your Billboard

Format: Visual one-pager or infographic (PDF)

Target segment: Data-driven marketers skeptical of OOH attribution

Hook: "We guarantee 500,000+ mobile impressions per campaign. Here's exactly what happens to each one. Spoiler: it's not what programmatic display does."

Gateway: Email capture. Low friction, high curiosity.

Production effort: Low (3-5 days).

Content outline:

• The journey of one impression: person walks through Times Square, device captured by geofence, retargeted on mobile within 24 hours, served brand ad with "As Seen in Times Square" creative
• The math: 330,000 daily foot traffic x device capture rate x retargeting frequency = 500,000+ guaranteed impressions per campaign
• Head-to-head: 500K geofenced impressions vs. 500K programmatic display impressions (recall rate, engagement quality, brand lift, cost per engaged user)
• The 83% uplift: click-through rates when geofencing is paired with physical OOH exposure vs. geofencing alone
• The compounding effect: retargeting timeline from billboard exposure through conversion, showing how impressions compound over 30-60-90 days

Opportunity 1: The Website Is Invisible

Maximum Media's website is built on Wix with JavaScript rendering. Search engines can't crawl it. No blog. No SEO content. No case studies. No client logos. No pricing indicators. A prospect who searches "affordable Times Square billboard" or "remnant billboard advertising" will never find Maximum Media.

The fix: Migrate to a crawlable platform (Webflow, WordPress, or custom). Build 10-15 SEO pages targeting "Times Square billboard cost," "remnant billboard advertising," "affordable OOH advertising," "Times Square billboard for startups." Add case studies, client logos, and a pricing page. This alone could generate inbound leads that currently go to The Remnant Agency or OUTFRONT.

Opportunity 2: Zero Social Proof Anywhere

No reviews on Clutch, G2, or Capterra. No named clients on the website. No testimonials. 16 years of operations and zero public proof. This isn't a marketing problem. It's a trust problem. Every cold email, every website visit, every sales conversation starts from zero credibility.

The fix: Ask 5-10 past clients for a Clutch review. Add client logos to the website (even "trusted by" without full case studies). Publish 3 case studies with before/after metrics. This is the highest-ROI marketing activity Maximum Media can do right now.

Opportunity 3: LinkedIn Is a Dead Channel (1,626 Personal / 286 Company Followers)

Krystalee Crevier has 1,626 LinkedIn followers after 15+ years in OOH media. The company page has 286 followers. For context, media buyers live on LinkedIn. CMOs, VPs of Marketing, and Brand Directors scroll LinkedIn daily. Maximum Media is invisible to all of them. The Remnant Agency isn't dominant on LinkedIn either, which means the "affordable Times Square billboard" conversation on LinkedIn is wide open for whoever claims it first.

Additional concern: Clay enrichment shows Krystalee's profile lists "Director" (not CEO) and flags her as no longer at the company. If there's been a leadership change, the website and LinkedIn both need to reflect current reality.

The fix: Whoever is leading the company should post 2 to 3 times per week about: Times Square billboard placements (with photos), remnant pricing insights ("most people think Times Square costs $50K/day, here's what it actually costs"), behind the scenes of billboard installations, brand credibility stories. The company page should share client billboard photos and industry data (the 497% ROI stat, the 55% recall stat). Within 6 to 12 months, Maximum Media can own this conversation on LinkedIn and unlock the Founder Monitoring campaign.

Opportunity 4: The Attribution Story Is Untold

Maximum Media's geofencing pairing is the most defensible part of the offer. It's also barely mentioned on the website. The 500,000+ impression guarantee is buried. The 83% click-through uplift from OOH + geofencing is not mentioned at all. In a market where "billboards can't be measured" is the default objection, Maximum Media has the answer and isn't telling anyone.

The fix: Make attribution the hero of every page, every email, every conversation. "We don't just put your name in Times Square. We track every device that walks past it and retarget them on mobile. 500,000+ guaranteed impressions per campaign." This should be the first thing anyone reads on the website, in email copy, and on LinkedIn.

Email 1: Funded Startup (Niche Data Source Campaign, Funding Trigger)

Subject: your series B + times square

Body:

Saw you just closed your Series B. Congrats.

Quick question: have you considered what a Times Square billboard would do for your brand right now?

Most startups assume Times Square costs $50K/day. It doesn't have to. We specialize in remnant billboard inventory (unsold slots) in Times Square at a fraction of rack rate.

Every placement comes with 500,000+ guaranteed mobile impressions through geofencing. So it's not just a billboard. It's a measurable digital campaign anchored by the most recognizable location on earth.

The "As Seen in Times Square" photo alone pays for itself in pitch decks, press outreach, and social content for months.

Worth a 15-minute call to see if timing works?

Email 2: DTC Brand (Competitor Targeting Campaign)

Subject: your next product launch

Body:

Most DTC brands launch products with the same playbook. Paid social, influencer seeding, email blast, PR pitch. Everyone does it. Nothing stands out.

What if your next launch included a Times Square billboard?

We place brands on Times Square billboards using remnant inventory. Same screens as Nike and Samsung. Fraction of the cost. Every placement includes geofencing that retargets everyone within proximity on their mobile device. 500,000+ impressions guaranteed.

One of the biggest ROI multipliers we see: the content. Video of your product in Times Square performs on every platform. Retail buyers pay attention. Press picks it up. Social goes further.

If you have a launch in the next 6 months, this is worth discussing.

Email 3: Agency Media Director (LinkedIn Monitoring Campaign)

Subject: ooh for your clients

Body:

Noticed you've been engaging with OOH content on LinkedIn.

Quick question: do any of your clients ask about billboard advertising but get priced out?

We specialize in remnant Times Square billboard inventory at rates that work for mid-market brands. Every placement includes geofencing with 500,000+ guaranteed mobile impressions. Your agency gets to offer Times Square as a service without building the vendor relationships or managing the buy.

We work with agencies as a white-label OOH partner. You scope the client need. We handle inventory sourcing, creative specs, placement, and geofencing execution.

If you've got a client that would benefit from this, I can walk you through how it works in 15 minutes.

Domain checked: maximummedia.ca

Results:

• Outbound maturity: NONE. No outbound tools detected. No email infrastructure. No CRM signals.
• Demand gen signals: NONE. No ad platforms detected. No SEO tools. No marketing automation.
• Enterprise readiness: LOW. Wix website. No martech stack. No detectable analytics beyond basic Wix.
• Tech stack score: 0/100

Implication for campaigns: Tech Stack and Website Visitor ID campaigns are not viable. All campaign recommendations rely on external data sources (LinkedIn, funding databases, job postings, conference registries) rather than Maximum Media's own digital infrastructure. This is fine for outbound. It does mean Maximum Media has zero inbound lead generation currently, making outbound the only growth channel available right now.

Campaign Qualification Evidence

Campaign	Qualified?	Evidence
LinkedIn Monitoring	YES	14 high-follower profiles monitored. 100K-150K unique monthly engagers. After ICP filter: 5K-15K/month, 800-1,500/quarter actionable.
Competitor Targeting	YES	The Remnant Agency (40+ clients), OUTFRONT, Clear Channel, Blindspot all have visible web presence and client bases.
Sniper (New Hires)	YES	VP Marketing, CMO, Head of Brand titles turn over regularly. 90-day new hire window is prime buying time.
Niche Data Source	YES	Crunchbase funding data, Product Hunt launches, conference exhibitor lists, USPTO filings all scrapeable.
Founder Monitoring	NO	Krystalee Crevier: 1,626 followers, no longer at company. Clement Charles: 0 followers. No active LinkedIn voice.
Hiring-Based	YES	Companies hiring marketing/brand roles signal ad spend readiness and budget availability.
Tech Stack	NO	OOH buyers can't be identified by tech stack. Horizontal across all industries and platforms.
Website Visitor ID	NO	Zero traffic investment detected. Wix site, no ads, no SEO, no blog, no martech. Score: 0/100.